Danish Aziz Awan

Four ways in

What you can work on

Career counselling, CV and LinkedIn review, interview preparation, choosing a degree, and the money behind each. Most sessions touch more than one, because these decisions are rarely separate in real life.

Career and vocation

Work out what you actually want to be doing, then how to get there.

  • Not knowing what you want, only that this is not it
  • Choosing between offers, or whether to switch at all
  • A CV or profile that is not getting responses
  • Interview preparation
  • Figuring out what to learn next, and what to ignore
  • Understanding why you keep getting rejected

What to study

Choosing a degree or a next qualification on purpose, not by default.

  • After A levels, FSc, or high school, choosing a field with intent
  • Whether a bachelors or masters is worth its cost and its years
  • Picking between universities, countries, and funding routes
  • What a degree does and does not open, seen from the hiring side
  • Switching fields after a degree that is not working out

Start or scale a business

The thing you want to build, and what it will really take.

  • Whether the idea is worth leaving a salary for
  • First hires, team structure, and who you actually need next
  • Pricing, margins, and unit economics that hold
  • Runway, payroll planning, and when a hire pays for itself
  • Where money is leaking in how the business runs
  • What is stalling delivery, and where

Personal finances

The numbers under your own decision, before you take it.

  • Reading an offer properly, past the headline salary
  • Negotiating pay, and knowing when not to
  • Whether a degree, a course, or a move pays for itself
  • Getting cash flow under control before a big change
  • The real cost of staying where you are

Advice about potential is easy to give and hard to trust. Mine comes from a decade of watching what actually happened to people, at the point where decisions get made.

  • 5 yearsinside hiring decisions, since June 2021
  • 100 to 1,000applications read for a single role
  • 30 to 100people spoken to per hire
  • 14 to 136, 130 to 208two companies scaled
  • 26LinkedIn recommendations

Bring the decision you keep putting off.

One session is usually enough to turn a vague worry into a short list of things to do. If it is not the right fit, I will say so in the first ten minutes.

Picking a slot places a hold on the time, it does not confirm the session. Google will send an automatic calendar invite straight away, but the session is only confirmed once payment is verified. Unpaid holds are released 12 hours before the slot.

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